Benefits of Google Analytics

Google Analytics is mostly a free analytics tool offered by Google. It’s a tool that can be engaged by any online business to closely supervise the progress and achievement of their websites. The tool also plays a decisive role in providing real-time and factual data to businesses. It’s a suitable tool that can provide you with crucial consumer behavior observation, provide valuable evaluation to your site pages/links, and help you measure your marketing budgets. This leads to better conversion. Basically, Google Analytics is an decisive part of any small business marketing plan and adding it to your website can bring enormous benefits.

In this article, I have explained in detail the 10 benefits of Google Analytics.


1. Target your online visitors

Because Google Analytics is a supervise tool, you can use it to mark a niche audience who may be engrossed in purchasing your products/services. With this tool, you will get to know what source is driving traffic to your website (either direct, organic, campaign, paid, etc.), the area they are accessing it from, their age, gender, the device, and many other elements. The tool will also provide you with an extensive analysis of your site’s traffic rates, conversion, and bounce rates, sessions, number of transactions, including other data. With this information, you will be able to make intelligent changes that will better target your site’s visitors, which will lead to greater conversions.


2. Calculate traffic flow through your website

Google Analytics can help you establish an improved marketing strategy by providing effective information about the various sources of incoming traffic to your website. With the tool, you can see how your visitors lifted through your site, which links they clicked on, and how they made purchases. In addition, you can catch information on the keywords they used while seeking for a particular product/service on the search engine. In addition, you can use the tool to help you appraise incoming traffic based on factors like location, age, and gender of your visitors. This can help you in escalating the results of your email marketing campaign and allow to furnish to the specific needs and requirements of your customers.


3. Know what users are seeking on your website

If your website consists of manifold pages and numerous products/services, you will assuredly want to know what users are searching and what terms they are using. By having definite information on what your visitors are searching on your site, you will be in a situation to add more targeted content and useful information to enhance the user obligation.


4. Targeted Campaigns

Google Analytics can provide you with a comprehensive analysis of who your visitors are, their location, and how they perform on your site. With this pivotal information, you can comfortably create targeted campaigns with a distinct user segment in focus. In addition, you can make informed settlement regarding content marketing, marketing channels, promotions/offers, and conversion upsurge.


5. Allows for Campaign Tracking

Undertaking a marketing campaign can help you grasp target goals for your business. Google Analytics offers an effective campaign tracking feature that can help you to fix which campaigns can drive converting customers. For example, you can use the tool to track a certain elevation or online advertising campaign on your site. You can resolve how many conversions resulted from these marketing campaigns.


6. Customized Data/Reports

Google Analytics allows you to personalize your website’s data/reports for enhanced accuracy. Using the tool you can view correct data from secure locations, gender, and age segments. You can achieve this by establishing filters at different levels. You can also eliminate your own traffic while visiting your site so as to get definite information on real visitors.


7. Goal Setting & Monitoring

Google Analytics allows you to establish specific goals depending on your business compulsion. You can either choose to establish your own custom goals. An illustration of these category of goals would be tracking e-book downloads or trial sign-ups. Or you can adopt from a template revenue, engagement, acquisition, or inquiry. Using the tool, you can guide how these goals are operating and then take the imperative action to complete the goals based on this feedback.


8. Automated Emails

After you have accustomed the settings for customizing your site’s data/reports, you can send them systematically via automated emails to the covet email addresses. Using this component, you can set this number for specific periods of time and even make changes as you see fit. The tool basically secures that real-time data/reports are sent to the designed people in a quick, timely manner.


9. It’s Free to Use

The valuable thing about Google Analytics is that it’s actually free to use. Unlike other analytics tools on the market, you don’t have to pay any contribution or monthly fees. This allows small businesses to take leverage of this service in order to promote their marketing plan and their businesses as a whole. However, the tool is not free if you want more advanced features or the ability to do more with their service. Their premium service, Google Analytics 360, is most applicable for large business enterprises. Just select a solution that best suits your business commitment and enjoy the perks offered by Google Analytics.


10. It’s Easy to Set-Up and Doesn’t need Maintenance

All you wish is a Google account to set up the Google Analytics tool. The convergence is super easy to use and user-friendly. Simply login every time you need to check your site’s progress and execution. You don’t have to worry about conservation since Google takes care of this and continually appreciates the tool’s capabilities by adding advanced features. It’s one of the best data analytics tools on the market right now.