Sunday, May 12, 2019

Benefits of Video Marketing




Marketing is defined as an advertising activity whose purpose is to notify the public about your business, its services and products. Most of the time, it is not meant to develop direct sales but rather grant people to know that you have something they might need.

Social media marketing best exhibits this, in which case, with say, a facebook page, a business gets to enlist with followers through post shares, comments and likes. It is also intended at getting to know what people could be thinking or saying about your business, which in a big way, aids a business or a company enhance its service delivery.

Traditional marketing methods were limited to a few advertising activities such as road shows, events and customer service days. However, with the onset of the internet, things have changed. There are more digital marketing strategies than you can think of, but this post indicates the usage of videos to market products and services.

Now, before analyzing the reasons why you need to start applying video to market, take step of the following:-

It is essential to make sure the videos are shot in high definition if you want to draw higher levels of commitment from viewers. Usually, videos that reveal a powerful story do not run beyond 60 seconds.

Marketing videos should be concise and to the point. Do not run the risk of telling the viewers unessentially long stories.

The message in the video should be informational, delightful or both.

Always aim to invoke a specific emotion in the viewer. Check out this post on how impeccable spontaneous responses using marketing videos.

Make sure the audio quality is outstanding because it too will have a great brunt on the people watching your marketing videos.

There should be a call to action (CTA) at the edge of the video.

Video marketing can help your small business by building long term contacts with clients before you ever meet them. When customers see you, your team, or your product in videos, they gain more certainty in your brand. Trust is indispensable for every small business, and video marketing can be there when you can't.

Fourteen Benefits of Video Marketing are as follows:-


1. Modern customers consume most of their time on videos
As I declared about that around 80 percent of individuals watch videos once per week and 60 percent, watch videos each day. In addition, YouTube gets more than 6 billion views per day. After seeing such popularity of videos, we can close right away that in today’s time, every one of your target audience is watching videos. This is the reason, you should make video promotions, advertisements, web series, educational videos, etc. based on the inclination of your current and probable customer.


2. Videos are best in establishing brand recalls
This is one of the best benefits of video marketing, as beautiful visual contents are obvious to recollect than text-based material. At the point when clients recognize your video advertising content, they additionally remind your business along with kinds of products and services you offer. This means more control and leads for you. Furthermore, if you make really good videos then your follower would share them and accordingly they would widen the online reach of your brand.


3. Video is the most recommended online marketing tools of your opponents
Around 85 percent of senior marketing professionals over different businesses and industries apply online video content in their advertising programs. Your opponents are already using videos to target your audiences. This actually builds cold war sorts of positions where you want to come up with video marketing campaigns that can recommend your brand on all those channels where your targets are watching videos of your competitors.


4. Advantages of video marketing also include SEO of your company site
Do you know around 90% of users visit the advertiser’s site after watching a video related to that brand? Yes, it is true and in itself, it is palpable enough to understand the benefits of video marketing. In addition to this, definitely quality and interesting video content can undoubtedly increase your site’s SEO by driving individuals to your landing pages. Also, video can boost conversions of your site. By adding video to the home page or landing pages of your site, it’s anything but arduous to improve SEO of your site and rise its click-through rate (CTR).


5. Videos are more teachable & appropriate than text content
In the top 100 listing on Google, videos mostly come in around 85 percent of the main 100 search results. Purchasers are searching for your items via online search. You tube is the second-biggest web search engine. That means video content gets located high in search engine result pages (SERPs).
Video contents are also fit for all devices, going from PCs to cell phones. This increases the scope of videos and makes it simple to be customer-centric.


6. Videos are shared smoothly, customarily & widely
Some astounding statistics are there to talk about such gains of video marketing:-
600+ times of You Tube-videos are daily vigilant on Facebook.
800+ You Tube videos are shared on Twitter each date.
Video sharing is a mammoth piece of online networking, plus, social media is quite poignant in using videos as their best form of content as well. Video marketing lets you put your item or organization message out there in the most impressive and shareable way possible.


7. Video makes all fair in the competing Market
In the next five years, the formation and annexation of Video Content will produce more than 60% of all online marketing & advertising spending. Video marketing endeavors the equal convenience for all kinds of businesses, brands, and industries. Advantages of video marketing are identical for new startups or established brands. The predominant thing in video marketing is simply being more ingenious keeping in mind the extreme goal to connect and convert your target clients.


8. Video content enlightens, charms, engages & converts
In a study, it was found that 65+ percent of buyers spend not less than two minutes looking at a video that teaches them about an item they determine to buy. Video contents are more impressive in moving viewers to cackle or learn something than all other forms of content. Video is also an incredible storyteller that keep viewers cemented to your site. "According to Hub Spot, 60+ percentage of individuals give attentive deliberation to video content than every single other kind of online content."


9. Video lets you get real-time response
People love to give comments on videos that let you learn more about your shoppers. Comments and reactions on videos allow you to improve your videos as per the desires of your targets. Video is also significant and you can effortlessly measure its achievement. You can easily find out which kind of videos are serving your business to get more leads and bring about more conversions in real time by using a few analytics tools.


10. Videos are more viable and they live always promoting your brand online
Videos remain on the web in Google search results for many years and persist promoting your brand without any additional expense. This can be highly beneficial if you have made a good quality video that can continue for life long. TV advertisements are cut down once the lease isn’t paid but video content remains there on the web. It sustains to work for your brand for many years in the most economical way possible.


11. Videos are nearby to the buy button
More than 40 percent of customers will probably buy ensuing to viewing an online video advertisement, while TV advertisements have a 20 percent chance of doing this. And the reason is, TV advertisements do not have the ‘Buy Now’ buttons, while online videos are one click away from the ‘Buy Now’ button, creating an excellent chance of conversions.


12. Video is fixed in with selling
According to a recent statistics, prospects who saw the video were 180 percent more lying down to buy than who did not. That is why, those businesses that ruin viewers’ time with boring and ineffective videos should master to create videos that are shareable, informational and entertaining. This one is going to be one of the most fruitful benefits of video marketing, but if done rightly. Make it evident to your video creator to make videos that can sell more products and services. Your videos should not simply be alluring in entertainment only. Video marketing should assimilate with call to actions (CTA) and buy now buttons.


13. Video Marketing boosts the mobile traffic
Video content presently represents half of all the mobile activities of your crowd.They also drive around 72 percent of traffic movement on definite mobile networks systems. Mobile video advertisemet of 30-second have around 95% completion rate. 90+ percent of advertisers have declared that they will extend their mobile marketing spending plans sooner rather than later and video marketing would play the most important role in their mobile marketing.


14. Video content has the possibility to go viral
Around 95% of persons who see a mobile video share that with other persons. This establishes an incredible chance of turning your video content into a web sensation. This is one of the most eminent and profitable benefits of video marketing that can promptly revive your brand all around the world.


I hope, aforementioned advantages of video marketing for business would have guided you to perceive the real power of well-made and channelized video operations. However, the influence of video marketing is imparted in the creation and application of video marketing strategies that are customized for your business








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